SHELTON, Conn., March 15, 2011 /PRNewswire/ — Survey Sampling
International (SSI)—the leading global provider of online and
offline sampling solutions—has appointed Chris DeAngelis to
head its new SSI Health business, created to support the unique
sampling requirements of health-related market research projects.
Bringing SSI’s 34-year legacy of sampling science to
health-focused industries, SSI Health provides access to all major
healthcare audiences—patients, caregivers, physicians and
allied health professionals, including nurses/nurse practitioners,
pharmacists, chiropractors and dentists. Its reach extends
across a range of therapeutic categories, including metabolic
syndrome, central nervous system and mental health disorders,
respiratory ailments and lifestyle treatments.
“Recognizing the unique challenges healthcare researchers face,
SSI has created a dedicated team, focused on creating and
delivering sample for health-related projects,” says Mr. DeAngelis.
“As the treatment decision process becomes more complex and
therapies become more specific, health-focused researchers must
meet two conflicting goals—achieving greater reach to more
audiences while supporting more precise targeting of
lower-incidence populations. With the advent of SSI
Dynamix™—our game-changing dynamic sampling
platform—SSI is uniquely able to fulfill both key
requirements.
“By linking to multiple sources—including our global
online panels, as well as social media, affiliate partnerships,
online communities and more—SSI can access anyone who wants
to share opinions and experiences, even those who would never join
a panel. Plus, because we dynamically profile in real
time— using multiple sets of refinement questions—we
can recruit very specific segments to meet even the tightest
parameters.”
In addition to its online access, SSI Health offers the full
spectrum
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