Why customer-centric marketing isn’t enough for medtech

Customer-centric marketing has been a key pillar of marketing strategies across industries in recent years. But in medtech, the marketing ecosystem is a little more complicated. Rachel Mele, Vennli Customer-centricity has been a key pillar of marketing strategies across industries in recent years. In 2016, nine in 10 CMOs said their organizations were trying to become

What is the future of medtech in 2018?

Some of the largest medtech companies showed in 2017 that they are ready to grow through embrace of the new healthcare ecosystem. Medical device companies are putting greater emphasis on value-based arguments for their products and services. They’re putting more attention to clinical and economic research and adopting digital products that incorporate machine learning and

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Is medtech behind the curve on value-based care?

Less than 60% of healthcare professionals think medical device brands meet their patient outcomes expectations – an important part of value-based care, according to a new survey from analytics platform company Vennli. “With the changes occurring in value-based healthcare model, healthcare providers are subject to more scrutiny than ever before. … Providers will put pressure on

Less than half of healthcare professionals think medtech brands meet needs

Roughly two-fifths of healthcare professionals say medical device brands aren’t meeting expectations, and failure to offer flexible contract options is also a problem, according to a new survey from Vennli (South Bend, Ind.). The survey, called “Differentiating to Win in Medical Device Marketing,” polled over 9,000 physicians, dentists and other clinicians to figure out what