Medtech innovation is about considering small details while looking at a big picture. Bryce Rutter, president and founder of Metaphase Design, explores how human factors influences the design process, even when that information runs contrary to the designer’s thinking. He shares some tips on how to approach innovation based on company size, and answers the question of whether it is better to shoot for the moon or think small. He also explores his own work with robotic surgical companies and provides insight into what’s going on in that sector.
