Podcast by PTC
On this episode of The Connected Engineer, David Kellner of Welch Allyn, a leading global manufacturer of medical diagnostic equipment, speaks about what drove them to adopt a smart, connected product strategy.
Welch Allyn is like many other medical device companies, some of their products are connected, some are “kind of connected”, and some are not. One of their primary markets, vital signs monitors, is a highly competitive, crowded market. Welch Allyn is one of many companies that make multiparameter patient vital signs devices that take multiple readings including blood pressure, temperature, etc. With the recent entry of multiple lower cost, imported device prices and profit margins are decreasing, Welch Allyn had a major decision to make: race their competition to the bottom of the market or find a way to differentiate themselves.
Welch Allyn (clearly) chose the path of differentiation, introducing the Connex Vital Signs Monitor and turning a mature market on its head. They were able to set new entry stakes in the vital signs monitors market while stimulating growth and blocking the competition.