LOS ANGELES, April 18, 2011 /PRNewswire/ — True 2 Beauty Inc.,
(Pinksheets:
TRTB –
News) (the “Company”) (www.true2beautyinc.com),
a leading distributor of male and female sexual potency pills and
liquid products in the United States, is pleased to announce the
launch of a new, additional line of sexual enhancement supplements
for men and women under the brand Blue Diamond (for men) and Pink
Diamond (for women), www.bluediamondpill.com.
The pills are already being sold online as well as at retail;
product began shipping in the past few weeks.
“We believe segmenting the market by creating targeted product
brands, will allow growth across all demographics. Our flagship
brand, Libigrow, although widely distributed, has been mostly
focused on a mainstream audience; with Blue Diamond we believe we
have created a look and feel that provides a clear differentiation.
The packaging and website will be provided in multiple languages.
There are many retail locations that serve a wide array of ethnic
backgrounds. We strongly support the concept that we can have
competing brands within the same retail location,” states Alex
Hbaiu, its CEO.
The company believes Blue Diamond sales should exceed $500,000
in its first 12 months, which should be accretive to existing
Libigrow and Libigirl sales. The company will evaluate the need to
seek celebrity endorsements for the Blue Diamond brand as the line
becomes more widely distributed. Currently, the line is sold
directly to regional distributors by the company. “We are
currently developing other lines of products, some of which
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