Tru-Form Plastics recently hired John Hoffman as its new director of innovation. Hoffman will work with manufacturers on the entire product and package cycle.

Hoffman has 24 years of experience in thermoforming with a focus on consumer products, medical, electronics and automotive industries.

“This appointment is a key step in our strategic approach to create competitive differentiation,” Tom Cantwell, general manager of Tru-Form Plastics, said. “John has the perfect blend of experience, enthusiasm and ideas to advance our solution offerings and elevate our position as an industry leader.”

Tru-Form Plastics currently offers design, rapid prototypes, production, assembly and distribution services.