TORONTO–(BUSINESS WIRE)–According to Millennium
Research Group (MRG), the global authority on medical technology market
intelligence, the United
States trauma device market, will grow at a
steady pace through 2016. Pricing pressures from the increasing influence of
group purchasing organizations (GPOs) will limit average selling prices to some
degree, but an increase in the size of the elderly population and the related
increase in the incidence of osteoporosis will drive an expansion of procedure
volumes, leading to an increase in market size to $3.8 billion in 2016.
Though there will be significant downward pressure on
average selling prices, the adoption of premium-priced devices, such as plates
and screws and intramedullary nails, will support revenues. Growth in anatomic
locking plate systems will be particularly strong through the forecasted
period. Anatomic plates are thinner than standard plates and provide greater
fixation for fractures at the distal and proximal ends of bones, while locking
plates offer greater stabilization and reduced plate compression of bone, which
is beneficial for individuals with comminuted fractures or poor bone stock. The
versatility and applicability of premium-priced anatomic locking plate and
screw systems to the extremities will drive their adoption. Synthes has a
significant share of this market while the remaining share is split among DePuy
(a Johnson & Johnson company), Stryker, Zimmer and Smith & Nephew, and
niche specialty firms like Acumed, Wright Medical and Tornier.
“Large companies wishing to increase market share are
focusing on lateral expansion through the acquisition of smaller competitors in
the US
trauma device market,” said MRG Analyst Daniel Brown. “For example, Johnson
& Johnsons expected acquisition of Synthes in 2012 will reinforce the
disparity between competitors in the market. Additionally, Zimmer recently
acquired ExtraOrtho, a competitor specializing in external fixation devices.
Smaller competitors in the market will face difficulties in increasing market
share due in part to larger companies offering device discounts through bulk
purchases and relationships with GPOs, preventing smaller competitors who
operate on a less flexible profit margin from contesting on price.”
Millennium Research Groups US Markets for Trauma Devices
2012 report includes procedure, unit, average selling price and revenue
information, along with market drivers and limiters and competitive landscape
for plates and screws, intramedullary (IM) nails, cannulated screws, conventional
hip screws, ancillary trauma devices, external fixation devices, and long-bone
growth stimulation devices in the United States.
About Millennium Research Group
Millennium Research Group (www.MRG.net), a Decision Resources Group company (www.DecisionResourcesGroup.com), is the global authority on
medical technology market intelligence and the leading provider of strategic
information to the healthcare sector. The company provides specialized industry
expertise through multiclient market research, ongoing Marketrack™ projects,
customer loyalty tracking, facility-level procedure forecasting, and customized
solutions.
About Decision Resources Group
Decision Resources Group is a cohesive portfolio of companies that offers
best-in-class, high-value information, and insights on important sectors of the
healthcare industry. Clients rely on this analysis and data to make informed
decisions. Please visit Decision Resources Group at www.DecisionResourcesGroup.com.
Posted by Sean Fenske, Editor-in-Chief, MDT