SKILLMAN, N.J., Feb. 25, 2011 /PRNewswire/ — ConvaTec, a
world-leading developer and marketer of innovative medical
technologies for community and hospital care, today announced the
introduction of a new national campaign to help reduce the risk of
pressure ulcers in hospital and post-acute care settings. The new
campaign is a result of feedback and collaboration with nurses and
clinicians who use skin care products to help prevent pressure
ulcers. The campaign recommends three simple steps for using
ConvaTec skin care products within a protocol of care to reduce the
risk of pressure ulcers.
The ConvaTec 1-2-3 campaign to help reduce the risk of pressure
ulcers standardizes products which support the proprietary ConvaTec
Solutions® Algorithm for Prevention and strategies to cleanse,
moisturize and protect skin. The campaign, which leverages an
easy-to-identify 1-2-3 numbering system on ConvaTec skin care
products, and is positioned for use by hospitals and other
healthcare facilities across the U.S., will be shared with
clinicians at the National Pressure Ulcer Advisory Panel 12th
Biennial Conference in Las Vegas.
“Our research shows that efforts to cleanse, moisturize and
protect skin could have a significant and positive impact on
reducing the risk of pressure ulcers for millions of patients each
year,” said Thierry Poirot, Vice President, Medical Affairs, North
America and Asia Pacific. “The use of the Solutions® Algorithm
for Prevention, including the ConvaTec 1-2-3 skin care products and
a protocol of care resulted in a 90 percent reduction of
hospital-acquired skin breakdown in an acute facility (1) and an 87
percent reduction of pressure ulcers in a long-term care facility.”
(2)
Pressure ulcers, also known as decubitus ulcers, are skin
lesions associated with pressure, friction, moisture, and other
factors. They can affect any area of skin and are especially common
on the sacral area of the lower back, heels, and other are
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