EXTON, Pa., May 26, 2011 /PRNewswire/ — ViroPharma Incorporated
(NASDAQ:
VPHM) today announced the launch of the documentary
Swell, a twenty-five minute film that allows families
dealing with the rare genetic swelling disease, hereditary
angioedema (HAE), to share the challenges and triumphs of living
with a chronic disorder. Swell also explores the perspective of
physicians that manage HAE, often times through many generations of
the same family. The film can be viewed in its entirety at www.swellmovie.com.
The film website also contains important resources for anyone
touched by the disease, or those who want to better understand the
everyday life of these extraordinary people. The site will be
updated with new video footage and information on a regular
basis.
“Over the past few years, everyone at ViroPharma has been
touched, humbled and motivated by people living with this rare,
devastating condition,” stated Kristina Broadbelt, ViroPharma’s
associate director of global public relations and advocacy. “Those
interactions had so much impact, we thought it important to find a
way to share the stories of strength, courage and perseverance with
as large an audience as possible,” continued Broadbelt.
ViroPharma tapped award winning documentary film-maker, Marc
Brodzik, and his production company Woodshop Films (www.woodshopfilms.com) of
Philadelphia, PA to produce, shoot and direct the film. Unlike the
traditional patient video format, the film was shot with the
Cinema verite approach, combining naturalistic techniques
with low fi stylized cinematic devices of editing and camerawork,
staged set-ups, and the use of the camera to help uncover the true
nature of its subjects.
“I was very excited to participate in this important project,”
said Dr. David Hurewit
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