Persona, a personalized vitamin program, has unveiled Vitamin Packs Pro powered by Persona, a physician portal that gives health care providers nutritional assessments and dietary supplement analysis for their patients. Vitamin Packs Pro was designed to give physicians an easy way to cross-reference over 650 prescription medications to avoid risky drug-nutrient interactions.
“We’ve heard from our medical advisory board and physicians who specialize in integrative medicine that they are looking for ways to provide a more holistic experience for their patients. We’ve listened, and are now delivering,” said Jason Brown, founder and CEO, Persona. “We are excited to bring a personalized vitamin and supplement program to physician’s fingertips and into patient’s overall wellness regimen.”
The portal provides medical professions a tool to create or review vitamin and supplement recommendations and regimes for individual patients. The practitioner logs into a personalized dashboard and can input custom vitamin and supplement recommendations via the Prescription Pad app or view Persona’s nutritional assessment. Both of these modes take into consideration Persona’s drug-nutrient interaction identification to mitigate risky consequences.
This tool was developed in collaboration with Dr. Michael Roizen, chief wellness officer at Cleveland Clinic and chair of Persona medical advisory board. Persona’s proprietary algorithm uses user input based on lifestyle and nutritional habits, while also examining the 650 potential medication interactions in order to recommend a personalized supplement for each patient.
“We are pleased to have Persona demonstrate its capabilities of Vitamin Packs Pro with medical professionals attending this year’s Cleveland Clinic Preventive and Integrative Medicine Longevity Conference,” said Michael Roizen MD, program director of this Cleveland Clinic course and chief wellness officer at the Cleveland Clinic. “As you know from my writings and role as chair of the Medical Advisory Board of Persona, I believe it is important to consider vitamins and supplements as a part of a person’s comprehensive wellness plan. I am impressed by the ease in which the portal allows practitioners to review or input recommendations. That is groundbreaking for me, but the visitors to the exhibit will see it and hopefully decide for themselves.”