ATLANTA, April 7, 2011 /PRNewswire/ — Vystar®
Corporation (OTCBB:VYST), the creator of Vytex® Natural
Rubber Latex (NRL), a patented, all-natural raw latex material that
significantly reduces antigenic proteins and other non-rubbers
found in natural rubber latex, has appointed Joanne Kearney as Vice
President of Marketing.
Ms. Kearney is a marketing professional with extensive product
management and agency experience across a broad variety of
industries including pharmaceuticals, medical devices, and numerous
consumer product categories. She has handled several
marketing projects for Vystar, since she began her relationship
with the Company as an independent marketing consultant.
Joanne has worked at some of the country’s best-known marketing
companies including Procter & Gamble, Johnson & Johnson,
Coca-Cola, Kimberly-Clark and Ciba Vision. Prior to joining
Vystar she worked for Solvay Pharmaceuticals on several
pharmaceutical brands. Ms. Kearney was an Account Supervisor with
Klemtner Advertising, a division of Saatchi & Saatchi focused
on pharmaceutical promotion and advertising to health care
professionals. She holds a Liberal Arts Degree in Economics
from Macalester College in St. Paul, Minnesota, and a Master of
Business Administration, majoring in Finance and Marketing, from
the University of Chicago.
William R. Doyle, President and CEO of Vystar said, “We are
delighted that Joanne has agreed to serve as our new Vice President
of Marketing. Her broad and varied industry experience and
extensive marketing background, gained through solid product
management experience at some of the country’s most prominent
corporations, have made her the ideal choice to hold this position.
We will fully leverage her expertise as we expand Vystar’s