Webinar: Art in the OR – How industrial designers help innovate surgical procedures




Bob Worrell, founder of Worrell, Inc., a Minneapolis-based Healthcare Design firm, and Nicole Parks, industrial design manager at Worrell, will provide insights into the unique role that industrial designers play during the medical device product development process.

The webinar will explore how industrial designers utilize their skillets and perspectives to unlock opportunities for innovation and how industrial design impacts surgical products beyond aesthetics.

Attend this webinar to learn:

  • Why it’s great that designers are present in the OR
  • How a unique perspective (art degree) can unlock opportunities for innovation
  • How design impacts products beyond aesthetics and can promote usability and safety

Featured Speakers

Bob Worrell, Founder, Worrell
With over 40 years in the design business, Bob has been awarded numerous national and international design awards. He is the inventor of Censys®, a proprietary customer research process and predictive modeler of consumer behavior. He has served on the AAMI human factors committee for medical devices and named one of the 100 notable people in the medical device industry by MDDI. Mr. Worrell was a founder of the Pelegrin Partners, a Venture Catalyst firm licensing technology from Mayo Clinic to start new companies in Minnesota. Bob is a frequent speaker and guest lecturer on design and innovation as well as a frequent contributor of articles in numerous publications. He holds a degree in industrial design from Purdue University.

Nicole Parks, Industrial Design Manager, Worrell
Nicole is an industrial designer with a decade of experience bringing innovative medical products to the market. She excels at understanding and translating user needs into successful products. She holds a Bachelors of Fine Art in industrial design from the Milwaukee Institute of Art and Design.



Moderator: Chris Newmarker, Medical Design & Outsourcing
Chris Newmarker is managing editor of MassDevice’s Medical Design & Outsourcing. A professional journalist of 15 years, Chris hopes to use his research, interviewing, editing and writing skills to help advance the public good for many years to come. Chris’s career has taken him from Ohio to Virginia, New Jersey and, most recently, Minnesota. Chris’s 5 years at The Associated Press saw him covering a wide variety of subjects. His focus in recent years has been business and technology.


Watch anytime on demand

Want to stay on top of MDO content? Subscribe to our e-newsletter.


  1. Tara Gatta says:

    Hello, I am a graphics designer at a Medical Device manufacturer. I was wondering if this webinar will be offered at a later date as I will not be able to attend tomorrow.
    Thank you.

    • Stacy Combest says:

      Hi Tara, our webinars are recorded. If you are not able to come to the live viewing, you’ll be able to watch it on demand and still have use of all features including asking questions. Make sure to register now to get the on demand email.

Speak Your Mind