The medical industry has changed considerably over the last few years—placing greater emphasis on improving patient outcomes and reducing overall cost. To adjust to these changes, medtech companies must reconsider the value each product in their cannon provides. Startups must create a great value proposition and business model from scratch, while established organizations evolve existing business models to provide new types of value creation.
Finding Your Value Proposition, with MPR product development experts Jeff Champagne, explores what it means today to find an unmet medical need in this dynamic market space and solidify the new value proposition of your product. Attendees will get practical example products and learn how to prepare stakeholder maps, research unmet needs, and create a value proposition.
Attendees will learn:
- How recent changes in industry will influence medtech development.
- How to think about and create a compelling value proposition for an example product.
- How to prepare a stakeholder map, find unmet needs, and hone in on a value proposition.
Jeff Champagne, Director of Business Development, MPR Product Development Group
With a background in R&D and marketing, Jeff Champagne has a decade of product development experience. Focused on Life Sciences but crossing over multiple industries including: Biotech, Medical Device, Energy, Advanced Materials, Specialty Chemistry, Food & Beverage, and Consumer Products, Jeff helps clients to solve their biggest challenges by mediating discussions with subject matter authorities and engineering experts. Well versed in Connected Health, Intellectual Property Strategy, Stage-Gate Process for the development of product pipelines, Regulatory Affairs and Technology Transfer, Jeff is able to help guide clients in their efforts to commercialize new products and launch startup companies. Over the last 6 years, Jeff has been immersed in helping the most innovative companies in the world to make their product plans into tangible commercial products. With a Bachelor’s in Visual Communication Design and an MBA focused on Market Strategy, both from the University of Hartford, Jeff brings a fresh perspective to clients’ product development projects.
Eric Claude, Vice President, MPR Product Development Group
Eric Claude is the Vice President of MPR’s Product Development Group, which provides contract product development services for medical device, biopharmaceutical, and other life science firms. With more than 25 years in the industry, Eric provides leadership in crafting product development strategies for medical technologies. His principal focus is implementing methods to speed the development process through integrated, multi-disciplinary project teams and application of risk-based engineering approaches. Eric earned a BS degree in Mechanical Engineering from the University of Virginia. He is a speaker for industry groups (AdvaMed, ISPE, Interphex) and universities on product development topics including risk management, human factors engineering, and design control processes.
Heather Thompson, Moderator, Medical Design & Outsourcing
Heather Thompson is senior editor for Medical Design & Outsourcing magazine. She has spent over a decade covering medical and diagnostic technologies for business publications.