A national survey in on the state of wearable activity trackers revealed that that accuracy is a top priority among users, and one of the most common reasons for discontinued use is the lack of interesting insights produced by the devices. The survey, conducted by Valencell, a manufacturer of biometric data sensor technology, and the MEMS & Sensors Industry Group, includes an infographic, which reveals several interesting statistics about wearables users, including consumer interest in monitoring advanced health metrics like stress, blood pressure, and sunlight exposure.
Infographic courtesy of Valencell and the MEMS & Sensors Industry Group.
Notable findings from the survey include…
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Of those who do not own a wearable, 31% do not own because they are too expensive and 28% do not own because they are not sure of the benefit of wearables; 58% would consider buying if they trusted the accuracy
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35% of wearable owners feel step counting is the most useful function; 18% find heart rate monitoring most useful; and 12% find the notifications most useful
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63% of all respondents ranked accuracy as a highly important (critical) feature followed by comfort (57%) and battery life (47%)
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Top reasons for discontinuing use of a wearable:
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40% Too much of a hassle to continually recharge
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29% Not accurate enough (didn’t trust the readings)
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26% Uncomfortable to wear
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The full announcement of the survey results can be found here.
