CENTER VALLEY, Pa., Oct. 19 /PRNewswire/ — Olympus Corporation
of the Americas (www.olympusamerica.com)
today released findings from a Harris Interactive survey of Fortune
1000 executives concerning enterprise innovation – defined as
the transformative business processes, practices, organizational
planning and models that enable a business of any size to operate
more effectively, profitably and/or competitively. The findings
identify potential investment areas to help business leaders
improve their prospects as the economy restarts.
Enterprise Innovation First; Business Invention Will
Follow
The vast majority of executives say enterprise innovation is
extremely or very important for driving business growth (95
percent), profitability (94 percent), attracting and keeping talent
(86 percent), and brand prestige (85 percent) – and more than
four in five (85 percent) believe it is a prerequisite for product
innovation.
However, more than half of executives (60 percent) say their
company typically focuses more on product innovation than overall
enterprise innovation. Forty-seven percent report that their
company has no team, process or system for vetting new ideas in
order to decide which ones to invest in. Moreover, only a minority
report that their company promotes enterprise innovation by
providing funding (37 percent) or access to educational (38
percent) or idea-sharing (35 percent) forums, and only one in three
(34 percent) report that they have a team specifically dedicated to
brainstorming new ideas.
“The Olympus survey points to enterprise innovation as a sound
place to deploy the saved-up resources – financial and human
capital – that companies large and small have held back due
to today’s economic climate,” says F. Mark Gumz, president and CEO
of Olympus Corporation of the Americas. “The opportunity is clear:
invest in your enterprise. Holding ba
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