SHENZHEN, China, Sept. 30 /PRNewswire-Asia/ — Winner Medical
Group Inc. (Nasdaq:
WWIN; “Winner Medical”), a leading manufacturer of medical
dressings, medical disposables and non-woven PurCotton®
materials for the medical and consumer products industries in
China, today announced that it has launches its own PurCotton®
Business-to-Customer (B2C) online store at www.purcotton.com.
Opening online stores and brick-and-mortar stores are the main
distribution channels for promoting PurCotton® brand at current
stage. In order to promote the online store and products, a range
of promotional activities and online advertisements are launching.
Winner Medical is adverting on some of China’s most popular
websites whose primary audience includes affluent females. In order
to maximize customer attention, Winner Medical also plans to
advertise on some widely used communication platforms such as
Twitter and Blogs.
Mr. Jianquan Li, CEO and Chairman of Winner Medical, commented,
“We are excited to launch our own B2C website. In addition to
launching the PurCotton® website on Taobao.com and our own B2C
website, we plan to cooperate with other online shopping mediums to
maximize sales throughout China.” Mr. Li continued, “In order to
build a healthy and sustainable retail business, we slowed down the
pace of chain stores opening, since we carefully evaluated all
relevant operating and financial metrics, including store location
and size, product packaging and pricing, brand image, customer
service and marketing. After a quarter’s evaluation, we developed
clearer and more detailed operating and financial metrics which
guided us to open two stores in Guangzhou, the capital city of
Guangdong on September 18 and 23, 2010. We are confident in
complementing our brick-and-mortar business with online
distribution channels. We continue
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