ATLANTA, June 15, 2011 /PRNewswire/ — Georgia-based
electronics distributor, World Micro, Inc., announced today the
rollout of a new business sector to serve the unique requirements
of the medical device market. The company already serves the
electronic component and military/aerospace business sectors. In
anticipation of entering the medical electronics market space, the
company recently earned its ISO-13485 certification, which provides
the initial right of entry to this quality-critical industry.
Advancing into the new sector is part of the company’s continuing
strategic growth initiative, which will now enable support of the
manufacturing needs of the electro-medical equipment and
irradiation apparatus companies, a $30 billion business in the US
and a $65 billion industry world-wide.
To spearhead this initiative, World Micro recently hired
industry veteran Terry Miller to manage the business development
for this market segment. Miller’s role will include ongoing
development of a diverse supplier and customer base, targeting
specific OEMs and CMs in the company’s expanded market segment, and
working with team members to develop a new line card for the
medical device market. Previous to joining World Micro, Miller
served as rugged-power product manager for Samtec, Inc., a $500
million, privately owned U.S. electronics OEM.
In keeping with its growth strategy, the company also hired an
additional six regional sales executives who will support the
company’s tactical team-based sales force. The new staff will focus
on expanding regional customer bases. In addition, World Micro
plans to bring another ten regional sales executives on board by
the end of 2011.
“World Micro intends to keep up the pace in growing its
territorial and customer bases and needs an expanded sales team to
support these efforts,” said Todd Ballew, executive vice president
and general manager at