Sean Macleod is an expert on the formation and market validation of medical therapeutic companies. He says the classic challenge for companies is taking the creative idea, science or technology, and turning it into a true market need. “The starting point of innovation really has to do with understanding the difference between solving a problem that has been identified and getting to the heart of market need.”
In this podcast, Macleod discusses the various tools and ideas for developing the value proposition for early stage medtech and biotech companies.
He also examines how the healthcare space is different from other industries when it comes to attracting investors and reviews best practices for raising capital.