KNOXVILLE, Tenn.–(BUSINESS WIRE)–Choice Spine, a Knoxville, TN
based spine manufacturer, announces the launch of its new Starfire Pedicle
Screw System. Pedicle screw systems are a basic product component of any spine
company. Having an effective system allows Choice Spine distributors to reach
more spine surgeons who treat lumbar conditions. In the short run, this new
system should help the company reach its sales goal for the year. In the long
run, this system helps the company fill-out its product portfolio as a
full-line spine company.
“Our goal this year in product management is to develop
innovative spine systems that answer a need for surgeons to treat a variety of
spine conditions,” said Anderson Collins, director of project management. “That
said, we worked with our surgeon panel to address their needs for a system that
could address post-traumatic spine instability where the adjacent spinal
segments are basically normal. For patients with advanced scoliosis, deformity
or the management of spinal trauma, a pedicle screw system such as ours can be
life saving,” he added.
The Starfire System was developed with the companys surgeon
panel and addresses three major points: strength and stability; intuitive
instrumentation so the surgeon can quickly and easily march through the
procedure; and finally, a comprehensive set of top-loading polyaxial screw implants
that can address a variety of patient anatomies, including small and
Now, Choice Spine distributors can target surgeons who treat
difficult lumbar procedures. “The Starfire System is a big step forward in the
growth of our company,” said Rick Henson, one of the companys founders. “There
are many pedicle screw systems on the market but we feel that our system is
unique in terms of what product features it supplies to the surgeon. Surgeons
look to companies that are innovative in their designs and offer thinking that
is “outside the box,” he added.
Marty Altschuler, the other co-founder, looked at the
benefits from a sales perspective. “Now our distributors have an innovative
spinal system in their bag to attract new business. This is how we are going to
grow as a company. Not only will they be able to attract new surgeons to use
this system, but other distributors across the country who want to work with
the next “up and coming” spine company will find Choice Spine an attractive
alternative,” he concluded.
“Were setting ourselves up for a good year,” explained
Collins. “Sales reps can only sell whats available. We have to provide them
with innovative implant systems to answer the needs of their surgeons. We also
have to be price competitive to keep up with the ongoing hospital demands to
reduce the costs of spinal procedures. We believe that the Starfire System can
gain traction in the field and be a “star performer” for the company,” he
Choice Spine has been in business for six years and reported
a 57 percent growth in sales last year. The companys sales target for 2012 has
increased with the Starfire Pedicle Screw System being launched and four more
systems now in development.
For more information about the Starfire Pedicle Screw System
or Choice Spine, please contact Katey Marina at 865. 246. 3330 or email: firstname.lastname@example.org.
Posted by Sean Fenske, Editor-in-Chief, MDT