Forécreu — maker of hollow bars for the medical device market — has unveiled a new logo meant to feature a simple, bold, modern look.

The “O” in the logo represents the single-hole cannulated stock used in surgical instruments and implants. It also includes a new tagline: Building Critical Partnerships.

“This new tagline captures the value we bring to clients,” Thomas Guéguen, general manager of Forécreu America, said in a news release. “For decades, we’ve been more than simply a supplier to our clients. We’re a trusted partner; a critical component of their medical device production process.”

The new logo is an expression of the company’s evolution in response to a dynamic industry, according to Guéguen. “We’ve grown and transitioned to a quick-response manufacturer that can provide materials from prototype to production. We’ve also invested in additional ways to give our clients an edge to innovate faster. For example, we recently partnered with Chamfr.com to offer stock cannulated bars that ship within 48 hours. This helps us to better serve OEM-based design engineers.”