Medical device developers look to solve problems in healthcare with a product or service. But for some, that’s where they stop short. It is critical that medtech developers move beyond a single solution into thinking holistically about the care environment, the various motivations of users and stakeholders, and the opportunities to connect to a larger view of healthcare. Understanding the ecosystem opportunity opens the path to successful product development in the digital age. Designers need to understand how their piece of the jigsaw puzzle fits to ensure the products offering is effective and successful.
This webinar features a real-world expertise from Gecko Healthcare and the design firm that partnered in the commercialization of Gecko’s CareTRx.
Watch this webinar to learn:
- About the real world experience of a company developing a digital device
- How to think about a design and product development as part of an ecosystem
- How to develop a value proposition for a medical product.
Yechiel Engelhard, Founder & CEO, Gecko Health
Yechiel Engelhard is Founder & CEO at Gecko Health (Acquired by Teva). Engelhard has spent over 15 years as an entrepreneur in the healthcare technology space. He is an award winning physician with clinical experience both in small and large heatlcare systems.
Bill Evans, SVP of innovation, Bridge Design
Bill Evans is SVP of innovation at Bridge Design, a Ximedica company based in San Francisco. Evans is a respected author and speaker on design and innovation.