Medwave Inc.—an innovator in sensor-based, non-invasive blood pressure measuring solutions—has selected the Kaon Advisor to showcase the Primo non-invasive blood pressure (NIBP) monitoring system. With Kaon’s solutions, Medwave is able to demonstrate clear product advantages through enhanced interactivity and realism.
The Kaon Advisor, with its combination of interactive online 3D product demonstrations and key information and messaging, allows Medwave to uniquely differentiate its product. Medwave customers and sales personnel experience a rich, compelling event with the ability to see the product in action, move and rotate the product to any angle, zoom in and out, measure parts, and explore moving components as in replacing batteries. Medwave has leveraged this investment across multiple audiences, not only with prospects and global distribution channels, but also as a training tool, resulting in a more knowledgeable and energized sales force. Further, where once an expensive model was sent out for review or a costly sales trip was incurred, Kaon’s visual quality now lets Medwave demonstrate the product’s features virtually, for a fraction of the cost.
“Once we deployed Kaon’s solutions for Primo—which took less than three weeks—our jobs became much easier,” said Rich Niemczyk, vice president of support services at Medwave. “The Kaon Advisor “solution” showcases Primo in a high tech and unique way that standard web pages or printed collateral can’t convey.”
“Because of the unique nature of medical devices, accurately demonstrating their features and benefits can be far more critical,” said Gavin Finn, president and chief executive officer of Kaon Interactive. “Kaon solutions provide our customers with a unique way to combine important product information with demonstrations using unprecedented realism. We are gratified that our solutions help those who develop products that impact people’s lives so profoundly.”