SALT LAKE CITY, July 15 /PRNewswire-FirstCall/ —
Dynatronics Corporation (Nasdaq: DYNT) today announced the launch of its
e-commerce website at dynatronics.com. The new website
offers thousands of products for clinics and medical practitioners,
particularly targeting the physical medicine market.
“The new, easy-to-use website is a key marketing tool for
Dynatronics,” said Larry K.
Beardall, executive vice president of sales and marketing.
“We believe it will help sales grow to new heights. It’s an
important step for our expansion into the national account and
group purchasing organization segments of the market, which require
online ordering capability. It will also expose our products to
other new groups of online customers. Functionally, the website
creates new ways for customers to communicate with the company to
request quotes, arrange for product demos and check on their
Beardall also pointed out that customers will be given
incentives to order online. “Not only will they get the best
pricing on products by ordering online,” he explains, “but they
will also be able to track shipments and know when their orders
will be delivered. In addition, the website vastly enhances the
ability of our salespeople to generate quotes for customers through
a new e-quote system module.”
Dynatronics anticipates that the new website will lead to
reduced transaction costs, decreased order-entry errors and
increased order processing efficiencies, which are expected to
boost the company’s competitive edge in the market.
“Most importantly, over the coming year we expect to see real
improvement to the bottom li