Duesseldorf, Germany,
and Ramat Gan, Israel,
October 31, 2011— EarlySense announced today that the Company will launch its
contact-free patient monitoring system in Europe
at MEDICA in Duesseldorf, November 16 – 20, 2011. Live demonstrations of the
EarlySense system will be available at the EarlySense booth (Hall 16 / Booth
G37) throughout the conference.

The company also announced today it will hold a press
meeting at the EarlySense booth on Thursday, November 17 at 3 p.m. and a
special Patient Safety Workshop on Friday, November 18 at 3 p.m. in Hall 3/CCD
Sued, Room 12. The workshop will be hosted by company CEO Mr. Avner Halperin
and patient safety industry expert Eyal Zimlichman, M.D., a researcher from the
Center for Patient Safety Research and Practice, Brigham and Womens Hospital
and Harvard Medical
School in Boston, MA, USA. Both will be available for
interviews by the press at this time.

The EarlySense system automatically and continuously records
and documents a patients cardiac, respiratory and motion parameters using a
contact-free compact sensor placed under the patients mattress and which never
touches the patient. The system alerts the nursing staff, when thresholds are
crossed. The system also alerts, if there are significant changes in a
patients condition, if a patient needs turning in order to avoid pressure
ulcers or if a patient has left or fallen off the bed.

All patient information is displayed on a bedside monitor,
at the nurses station and on a large screen display in the department. In
addition, in order to ensure timely care, nurses receive alerts on their hand
held devices.

The EarlySense system is FDA cleared and has a CE mark for
hospital and home use.

EarlySense CEO Mr. Avner Halperin stated, “Changes in heart
and respiratory rates are the first indicators of patient deterioration. By
catching these changes early, medical teams can proactively intervene and
provide care that will help keep patients out of intensive care and improve their
recovery time. Both of these outcomes ultimately lead to financial benefits for
the hospital as well. In addition, the system facilitates effective management
of patient care through its management and communication tools. No other system
in the market offers the same benefits as the EarlySense system, which is
quickly becoming the industry gold standard.”

Clinical studies in the U.S.
and Europe have shown that the EarlySense
system has helped medical teams to reduce the number of patient falls by 62%, and
hospital-developed pressure ulcers by 74.7%. The EarlySense system was
successfully launched in the U.S.
earlier this year.

About EarlySense

EarlySense is bringing to market an innovative technology designed to advance
proactive patient care to enable better patient outcomes. The companys
flagship product is an automatic, continuous, contact-free, patient monitoring
solution that monitors and documents a patients vital signs and movement.
There are no leads or cuffs to connect to the patient, who has complete freedom
of movement and is not burdened by attachments. The system is currently
installed at several medical centers in the United
States and Europe and is now beginning sales in Canada. For
additional information, please visit www.earlysense.com.