NEW YORK, Sept. 9 /PRNewswire/ — Live
video detailing has made a strong comeback after a false start
in the early 2000s, according to pharmaceutical and healthcare market research
company Manhattan Research’s
ePharma Physician® v10.0 study. Physician adoption of live
video detailing has more than doubled in the past two years,
according to the study. A considerable share of these users
self-report that their prescribing behavior is influenced by these
programs, which is critical feedback for marketers concerned about
the return on investment of this channel.
“Live video detailing is certainly a success story so far, which
is great news for companies looking to optimize their sales
strategy,” said Monique Levy, Senior Director of Research at
Manhattan Research. “After this initial surge in participation,
however, we expect adoption will likely plateau for the next few
years while companies do a better job at relaying the value
proposition and optimize targeting to non-users.”
Complimentary Recorded WebinarePharma Physician® provides
key intelligence to pharma and biotech companies, agencies, and
healthcare publishers
connecting with physicians through digital channels. The study
provides in-depth data and analysis on video detailing, including
reach and satisfaction rankings of e-detailing and video detailing
programs by company. Additional research topics include the
physician channel mix, iPad use and interest, relationship with
reps, various types of online promotion, visitation to online
pharmaceutical properties, customer service, electronic sampling,
and much more.
For an overview
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