Peter Dannenfelser Joins Targetbase as Vice President of Strategy, Bringing 15 Years of Pharmaceutical Marketing Experience

DALLAS, Feb. 8, 2011 /PRNewswire/ — Targetbase, a leading
U.S.-based direct marketing agency known for its expertise in
understanding consumer data, translating that data into
intelligence, and using it to produce effective creative with
measurable results, today announced that Peter Dannenfelser has
joined the agency as Vice President of Strategy – Healthcare.
 Dannenfelser, a pharmaceutical marketing executive with
extensive experience at healthcare companies such as Johnson &
Johnson and Novartis, will play a key role in further developing
Targetbase’s already robust healthcare offering.

(Photo:  http://photos.prnewswire.com/prnh/20110208/DA44345)

“Pete has the depth of knowledge and experience in the
healthcare industry to make an immediate impact,” said Mark Wright,
president and CEO of Targetbase.  “Our practice will benefit
from his insights into how relationship-based marketing drives
value and brand performance within this sector.”

Dannenfelser, former Senior Director of Marketing Communications
at Forest Labs, Inc., joins Targetbase to deepen its healthcare
leadership team.  Dannenfelser will lead the healthcare
practice, cultivating partnerships and spearheading the integration
of emerging channels.  Prior to his tenure at Forest Labs,
Inc., Dannenfelser was Vice President of Strategic Innovation at
Cadient Group after spending five years at Novartis Pharmaceuticals
leading Oncology eMarketing, and later, New Marketing Channel
Development.  Dannenfelser began his healthcare career at
Johnson & Johnson, where he helped usher their major
pharmaceutical brands into the digital era, created the first
e-commerce program for a pharmaceutical company, and was
instrumental in the development of Johnson & Johnson’s initial
rules and regulations around privacy and data collection.<

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