CHAPEL HILL, N.C., March 4, 2011 /PRNewswire/ — The pressure
for a new product to succeed at launch has never been greater with
organizations across the pharmaceutical sector facing pipeline
deficits, patent expirations and increasing development costs.
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activities - Coordinating Regional and Global launch activities
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product planning - Balancing development and commercial interests
- Brand team responsibilities
- Use of public relations to support launch
Pharmaceutical executives will find the primary and secondary
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