CHAPEL HILL, N.C., March 4, 2011 /PRNewswire/ — The pressure
for a new product to succeed at launch has never been greater with
organizations across the pharmaceutical sector facing pipeline
deficits, patent expirations and increasing development costs.
Facing an ever-changing launch landscape, product launch leaders
are looking to guard against uncertainty as they guide new
therapies through the labyrinth of regulatory and marketplace
challenges.
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practices, narratives, and metrics around the issue of new product
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- Portfolio decisions
- Timing and value of different new product planning
activities - Coordinating Regional and Global launch activities
- Strength and weakness of various structural approaches for new
product planning - Balancing development and commercial interests
- Brand team responsibilities
- Use of public relations to support launch
Pharmaceutical executives will find the primary and secondary
research information provided in this product essential for
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and ensuring a strong market entry for new products.
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