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Sanare Launches BrightSky, a New Consumer Brand Serving People Living With Diabetes

April 14, 2011 By Bio-Medicine.Org

RENO, Nev., April 14, 2011 /PRNewswire/ — Sanare, LLC, a
leading provider of care management solutions for people with
diabetes, announced today the launch of its new consumer brand,
BrightSky.

(Logo:
http://photos.prnewswire.com/prnh/20110414/FL83264LOGO)

BrightSky is the backbone of Sanare’s value proposition to
patients, health care professionals, and health plans. The offering
includes personalized access to educational information, health
coaching, participation in communities of interest, advanced
analytics, and a comprehensive selection of products for diabetes
management. Sanare CEO Dr. Ron Geraty explained, “We’re bringing
next-generation answers to the kinds of problems that people living
with diabetes are facing today. The technology we’re introducing,
and the comprehensive way we’re delivering it, is completely new.
It’s how BrightSky will strip waste, cost, and frustration from
diabetes care.”

The name BrightSky derives from “dia” in Greek mythology, and
was chosen because it connotes inspiration, hope, and a promising
future. The name is consistent with the patient-centered approach
the new brand takes. “For us,” said Dr. Geraty, “the ultimate goal
is to inspire total health for people living with diabetes. We can
achieve that in a number of ways.” Initiatives include a robust
online community, closer connections that empower physicians to
stay actively involved with care teams, and more transparent
reporting that shows measurable value to payors. “BrightSky is a
total solution,” Geraty added. “A one-stop-shop that will change
the course of this disease for thousands of people everywhere.”

The new brand was introduced to customers this week and will
roll out over the next few months.

ABOUT SANARE

Launched in 2010, Sanare is an innovative healthcare products
and services company that provides care management solutions
designed to improve the health of people with diabetes while
reducing the cost of th

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SOURCE

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