ST. LOUIS, March 29, 2011 /PRNewswire/ — Sigma-Aldrich
Corporation (Nasdaq:
SIAL) announced the release of the first phase of its new
website, www.sigma-aldrich.com. The
new site has been redesigned to support and enhance scientific
workflow in an effort to help researchers more easily find the
information, tools, products and services they need to accelerate
research and discovery. The Company plans to continue to roll out
innovative upgrades to the site over the next twelve months.
Based on input from hundreds of customer interviews, the new
design is expected to strengthen the already powerful connection
between Sigma-Aldrich and the research and manufacturing
communities. By incorporating numerous user-requested features and
cutting-edge usability techniques, visitors to the site will find
quick availability and easy access to Sigma-Aldrich’s
industry-leading search tools, including Structure Search and Your
Favorite Gene, as well as access to rich technical data, the latest
relevant research developments, and information about Sigma-Aldrich
products and services.
“First announced to the investment and customer communities as
part of Sigma-Aldrich’s Strategic Plan, our enhanced web presence
focuses on customer requirements and their need for better, faster
scientific results,” said Rakesh Sachdev, Sigma-Aldrich President
and CEO. “We expect these enhancements to accelerate the already
extensive use of our website for research and for the convenient
purchase of scientific products. In 2010, our online sales
accounted for nearly one-half our Company’s research product
revenue.”
Amanda Halford, Vice President eBusiness at Sigma-Aldrich said,
“Sigma-Aldrich is proud to serve as a Company of scientists helping
fellow scientists. Our new website provides researchers across
multiple disciplines with the information and
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