NEW YORK, Feb. 1, 2011 /PRNewswire/ — American women are
recovering from the economic crisis by prioritizing their own
physical and emotional wellness in choices about their spending and
brand selection, according to results from a new national
consumer survey conducted by Saatchi & Saatchi Wellness,
a leading marketing firm specializing in consumer wellness, and
Time Inc.’s Health brand. Saatchi Wellness and Health
call this trend the “Me-Covery” based on research revealing women
are entering a post-recessionary phase where they are focusing on
how they feel, re-evaluating old choices, seeking the right kind of
support and taking responsibility for creating their own happiness
and well-being.
The online survey, which generated nearly 1,000 responses from
adult women across the United States, found that although 92% still
feel negatively impacted by the economy, 64% are committed to
making a positive change and taking better care of themselves by
eating right, staying physically fit, looking good to feel good,
and having fun. The findings mark a dramatic shift for this
consumer group, which reported in a 2009 survey that their primary
wellness goals were “holding it together” and “surviving the
day.”
The survey points to the following trends in consumer
behavior:
- 54% of respondents are buying more healthy food, with 47%
choosing to buy organic foods more often, despite the extra expense
and continued economic uncertainty. - 74% of the people who were most affected by the economy
reported they are buying less fast food than in 2009. - 48% of respondents are committed to working out more on their
own and are getting inspiration and motivation online with music,
workout videos and interactive gaming systems. - 86% of respondents are doing more online health research on
their own (up 47 points from 2009) and 79% now see their doctor
regularly (up 21 points).‘/>”/>
