The 10 hottest medtech startups of 2017


The Madorra Solution from Lauren Jones on Vimeo.


Technology: Ultrasound treatment for vaginal dryness

CEO: Holly Rockweiler


Madorra is creating the first hormone-free medical device to treat vaginal dryness for postmenopausal women. The device is simple and easy to use, so women can comfortably treat themselves at home. After only a few weeks of therapy, women will be empowered and enabled to reclaim their sexual wellness.

The Madorra treatment paradigm provides a device solution for vaginal dryness, which is a problem that to date has only been adequately addressed by pharmaceuticals. Vaginal dryness results from a decrease in estrogen levels, like the natural decrease that occurs during menopause. Today’s best treatment options are drugs or creams that replace the lost estrogen to relieve symptoms. However, hormone replacement therapy is not an option for large market segments because of the associated health risks (stroke, breast cancer, etc.). There are no effective, non-hormonal treatment options; thus, many women are barely getting by with lubricants, or worse, are living without intimacy. Madorra’s patient-powered healthcare is meant to give women a safe alternative and an improved quality of life.


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  1. Heather, great insights on the changing needs for medtech start-ups. We were thrilled to see, Madorra, one of our collaborating partners make your top 10. Look forward to following your updates on this incredible startup space.

    • Heather Thompson says:

      They are doing some important work. Thanks, Juan. I’m excited to see the latest crop of startups for 2018 as well.

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